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The Medium
by Andrew A. Rosen
Deep insight and analysis of the media marketplace as the business models for "premium content" are redefined by creators, tech companies and 10 million emerging advertisers.
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markets
entertainment
Member Mailing: The Twitter Funhouse Mirror
By
Andrew A. Rosen
· Nov. 9, 2022 2:13 PM PST
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
entertainment
media/telecom
Monday AM Briefing: Why Won't Legacy Media & Wall Street Discuss Other DTC Models?
By
Andrew A. Rosen
· Nov. 7, 2022 3:30 AM PST
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
google
entertainment
Friday Mailing: Bo Knows Media
By
Andrew A. Rosen
· Nov. 4, 2022 11:30 AM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
By
Andrew A. Rosen
· Nov. 2, 2022 12:00 PM PDT
The Medium
google
entertainment
Member Mailing: YouTube PrimeTime Channels Emerge As A Blessing And/Or A Curse
By
Andrew A. Rosen
· Nov. 2, 2022 12:00 PM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
ai
entertainment
Monday AM Briefing: What Will Happen When Artificial Intelligence Recasts "The Office"?
By
Andrew A. Rosen
· Oct. 31, 2022 3:30 AM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
entertainment
media/telecom
Friday Mailing: Pluto Rises
By
Andrew A. Rosen
· Oct. 28, 2022 12:00 PM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
google
entertainment
Member Mailing: Youtube's Earnings & Little Green Shoots Among The Ad Market's Bear Signals
By
Andrew A. Rosen
· Oct. 26, 2022 12:00 PM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
By
Andrew A. Rosen
· Oct. 24, 2022 3:30 AM PDT
The Medium
entertainment
media/telecom
Monday AM Briefing
By
Andrew A. Rosen
· Oct. 24, 2022 3:30 AM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
google
entertainment
Friday Mailing: Is That Your Final Answer, Ted Sarandos?
By
Andrew A. Rosen
· Oct. 21, 2022 1:05 PM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
google
entertainment
Member Mailing: An Elegy to "Premium" Content Defined By Production Budgets
By
Andrew A. Rosen
· Oct. 19, 2022 2:32 PM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
google
entertainment
Monday AM Briefing: Netflix ($NFLX) May Not Have Any Answers For YouTube Shorts
By
Andrew A. Rosen
· Oct. 17, 2022 3:30 AM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
By
Andrew A. Rosen
· Oct. 14, 2022 11:13 AM PDT
The Medium
entertainment
media/telecom
Friday Mailing: How Linear's Decline May Fuel Gaming's Next Decade
By
Andrew A. Rosen
· Oct. 14, 2022 11:13 AM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q4 2022, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
google
entertainment
Monday AM Briefing: More Than Catalysts That Will Drive YouTube's Inevitable Win in CTV
By
Andrew A. Rosen
· Oct. 10, 2022 3:30 AM PDT
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. I'm keen to...
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the...
The Medium
entertainment
media/telecom
Friday Mailing: Where Are The Profits To Drive The Flywheels (And Vice Versa)?
By
Andrew A. Rosen
· Oct. 7, 2022 12:03 PM PDT
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. I'm keen to...
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the...
The Medium
entertainment
media/telecom
Monday AM Briefing: Four Trends in Media for Q4 2022
By
Andrew A. Rosen
· Oct. 3, 2022 3:30 AM PDT
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. I'm keen to...
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the...
Friday Mailing: MrBeast Seeks Hits on Netflix
By
Andrew A. Rosen
· Sept. 30, 2022 1:22 PM PDT
The Medium
google
entertainment
Friday Mailing: MrBeast Seeks Hits on Netflix
By
Andrew A. Rosen
· Sept. 30, 2022 1:22 PM PDT
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. I'm keen to...
About PARQORPARQOR is the handbook every media and technology executive needs to navigate the...
The Medium
amazon
apple
Member Mailing: Disney's Complex Path to Higher ARPU
By
Andrew A. Rosen
· Sept. 28, 2022 12:14 PM PDT
Amazon CEO Andy Jassy recently wrote to shareholders that "Lord of The Rings: The Rings of Power is one of a number of “unique benefits” to “make Prime even better for members”. In other words, the measure of success for The Rings of Power will be in sales of Prime memberships and retail sales. Or, presumably, that is the case. We...
Amazon CEO Andy Jassy recently wrote to shareholders that "Lord of The Rings: The Rings...
The Medium
entertainment
media/telecom
Monday AM Briefing: The Subscriber Is and Isn't "A Hollow KPI"
By
Andrew A. Rosen
· Sept. 26, 2022 3:30 AM PDT
Warner Bros. Discovery CFO Gunnar Wiedenfels recently told the Goldman Sachs Communacopia conference that “we’re not optimizing for subscribers.” He argued that metric reflects “the old world of streaming service evaluation” and is a “hollow” measure of success. In the macro sense, he is right: his competition is pivoting away from the...
Warner Bros. Discovery CFO Gunnar Wiedenfels recently told the Goldman Sachs Communacopia...
The Medium
google
entertainment
Friday Mailing: YouTube's Big Week in Music
By
Andrew A. Rosen
· Sept. 23, 2022 10:30 AM PDT
My favorite article from the past few weeks is a Vox article on the Department of Justice antitrust suit against seeking to block the book publisher Penguin Random House (PRH) from merging with rival Simon & Schuster. Its title - “Book publishers just spent 3 weeks in court arguing they have no idea what they’re doing” - reflects the...
My favorite article from the past few weeks is a Vox article on the Department of Justice...
By
Andrew A. Rosen
· Sept. 21, 2022 11:41 AM PDT
The Medium
google
entertainment
Member Mailing: The Future of CDPs in Media, According to SEO
By
Andrew A. Rosen
· Sept. 21, 2022 11:41 AM PDT
I had lunch in Simi Valley, CA over the weekend. While driving back with my friend - a Chief Technology Officer at an AdTech Software as a Service (SaaS) company- I realized that the last time I had been there was to evaluate a Search Engine Optimization (SEO) vendor for MTV Networks (MTVN) websites in 2006. At the time, Google was rapidly...
I had lunch in Simi Valley, CA over the weekend. While driving back with my friend - a Chief...
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