Happy New Year!
A reminder I wrote three essays before the holidays:
I also offered five predictions for 2023 in this month’s opinion essay for The Information “2023 Will Be Another Difficult Year for Traditional Media”.
Some housekeeping for the next two weeks:
I intentionally did not offer a prediction for sports streaming in 2023 among my five predictions for 2023. As I wrote back in August, I have learned not to focus too much on sports streaming primarily because “streaming has made sports distribution deals highly technical and somewhat convoluted”.
Starting next season, NFL Sunday Ticket will be available on two of YouTube's growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels.
Consisting of all out-of-market Sunday regular-season NFL games (based on viewer's location) broadcast on FOX and CBS, NFL Sunday Ticket allows fans in the United States the ability to follow all their favorite teams and players no matter where they live. Updated NFL Sunday Ticket product features and functionality will be announced ahead of the 2023 NFL season.
This is a “seismic deal”, as former ESPN and NBA executive John Kosner told The New York Times’ Ben Mullin, because it signifies that “the three major sleeping giants have all woken up” (He’s referring to Apple, Amazon and Google, all of whom bid for Sunday Ticket). It is a seven-year deal rumored to be be worth as much as $2.5 billion annually, including payments from YouTube and separate agreements to license the package to businesses including bars and restaurants.
I think YouTube winning this deal is seismic for an additional reason, one reflected in the mention of YouTube Shorts in separate media interviews with Dhruv Prasad, senior vp media strategy and strategic investments for the NFL, and Neal Mohan, YouTube’s chief product officer.
YouTube's deal with the NFL has changed the future of sports distribution only six months after Amazon Prime Video Thursday Night Football debuted alternate streams.
Total words: 1,400
Total time reading: 6 minutes
YouTube Shorts is the version of YouTube that hosts and distributes videos with a maximum length of 60 seconds. Prasad highlighted it as an example of the “tremendous amount coming in terms of innovation and new features around football.”
Mohan highlighted YouTube Shorts while discussing the ...