PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next.  

In Q4 2022, PARQOR will be focusing on four trends. This essay focuses on the themes, "Linear channels seem doomed. What happens next?" 

Some housekeeping before the holidays

1. I returned to the Hollywood Breaks podcast on Friday in “TikTok BOOOOM!!!”. It was a fun conversation, as you can see in the first few minutes (you can find the audio version here). We started on the Taylor Swift Ticketmaster fiasco and what that reveals about what we don’t understand about consumer demand. We then moved into a really good discussion about how fragmentation of distribution models is impacting Hollywood content creators, marketers, executives and audiences.
2. Barring any last minute news drop, there will be no mailing on Wednesday or Friday. We’ll return to a normal schedule on Monday.
3. My next monthly opinion piece is scheduled to be posted on The Information on Tuesday. 

Chapek Out, Iger Back

First, wow. I shouted “Wow!” audibly when the news of Robert Iger’s return as Disney CEO popped up in my Twitter feed last night.

Second, if you guessed that I was about halfway through writing a different essay before the news broke, you’d be right.

So, let’s start here. Iger stepped down before the pandemic. Iger is now returning with recessionary headwinds looming and his linear business facing cord-cutting and softening advertiser demand.

Key Takeaway

Iger thought streaming would solve for the disruption of legacy media distribution. Not only has fragmentation not played out the way it was intended to, his vision been proven wrong.

Total words: 1,300

Total time reading: 5 minutes