The Medium
Monday AM Briefing: [CORRECTION] Revisiting PARQOR’s Predictions for 2022
[Author's note: I made the mistake of editing this after a long travel day. Below is the updated and corrected version.]
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next.
A reminder and an update. A reminder that this week’s schedule will be
- Today: Revisit my Predictions for 2022 from last December
- Wednesday: A summary of lessons from the Four Trends of Q4 2022, and
- Friday: Key trends I’m considering for Q1 2023.
The update: My predictions for 2023 are scheduled to be published in The Information next week, and not this week.
Revisiting PARQOR’s Predictions For 2022
Last year’s predictions were (too) long. So below is the prediction and a brief recap of what actually happened..
Prediction: I think in 2022 the most successful companies in post-”streaming wars” media convergence will be focused on centralizing omnichannel customer relationships around CDPs. They will be focused less on the metaverse.
Media companies owning millions of credit cards was a key theme of Q4 2022, and a much simpler statement of the dynamic I was describing above. Former Disney CEO Bob Chapek tested the metaverse angle with investors and sold investors on “Disney Prime”. But otherwise, it never really played out in public markets. Rather it has played out in private markets, especially for Sony’s Crunchyroll and YouTube creators.
Total words: 1,500
Total time reading: 6 minutes