The value proposition of PARQOR for potential subscribers is built upon a trend I labeled “the post-‘streaming wars’ media convergence".
What did I mean when I first used it when moving over to The Information’s platform last November? How has it evolved since ? Does the term still apply?
The basic premise was that direct-to-consumer (DTC) streaming business models would enable companies to monetize the same consumer via additional DTC models beyond streaming.
The simplest example? Apple and Disney each launched streaming services to monetize consumers they already have within their respective ecosystems, and charge those users an additional monthly or annual subscription fee for access to a streaming app.
Where that trend has been a bit more complicated is Netflix moving into mobile gaming without charging an additional fee, or past WarnerMedia management selling an opaque strategy of pursuing narrative storytelling around “beloved” IP and characters across linear, streaming, and interactive ...