×
Archive
Log In
Archive
Log In
The Medium
by Andrew A. Rosen
Deep insight and analysis of the media marketplace as the business models for "premium content" are redefined by creators, tech companies and 10 million emerging advertisers.
Subscribe to The Medium
The Medium
entertainment
media/telecom
Member Mailing: Consumer Data, CLV & The Post-”Free Money” Media Business Model
By
Andrew A. Rosen
· June 1, 2023 11:44 AM PDT
Reminder #1: as you can see above, I have rebranded this newsletter to The Medium. It's the same newsletter focused on three to four key trends per quarter, but it is now oriented a bit more narrowly.And, as you may have figured out, the new branding is a nod to Marshall McLuhan's "The medium is the message" and my focus on the moving pieces of...
Reminder #1: as you can see above, I have rebranded this newsletter to The Medium. It's the same...
The Medium
entertainment
media/telecom
Monday AM Briefing: "Free Money" & The Futures of Hulu & ESPN
By
Andrew A. Rosen
· May 30, 2023 5:45 AM PDT
Reminder #1: as you can see above, I have rebranded this newsletter to The Medium. It's the same newsletter focused on three to four key trends per quarter, but it is now oriented a bit more narrowly.And, as you may have figured out, the new branding is a nod to Marshall McLuhan's "The medium is the message", and a reflection of my focus on the...
Reminder #1: as you can see above, I have rebranded this newsletter to The Medium. It's the same...
The Medium
cloud
entertainment
Member Mailing: Consumer Data May Be Too Complex for Media's DTC Models
By
Andrew A. Rosen
· May 25, 2023 11:30 AM PDT
First, as you can see above, I have rebranded this newsletter to The Medium. It's the same newsletter focused on three to four key trends per quarter, but it is now oriented a bit more narrowly.As you may have figured out, the new branding is a nod to Marshall McLuhan's "The medium is the message", and a reflection of my focus on the moving...
First, as you can see above, I have rebranded this newsletter to The Medium. It's the same...
By
Andrew A. Rosen
· May 22, 2023 5:00 AM PDT
The Medium
google
entertainment
Monday AM Briefing: Netflix & YouTube sell niche at Upfronts
By
Andrew A. Rosen
· May 22, 2023 5:00 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'The definition of scarcity is continuously evolving away from linear and towards walled gardens.”To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read stories...
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'The definition of...
The Medium
amazon
apple
Member Mailing: The ARPU of Storytelling
By
Andrew A. Rosen
· May 18, 2023 10:30 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'Media companies have millions of consumer credit cards on file. What are they building for their customers?”To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace....
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'Media companies...
The Medium
google
entertainment
Monday AM Briefing: Relevance As A Service
By
Andrew A. Rosen
· May 15, 2023 5:30 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'Media companies have millions of consumer credit cards on file. What are they building for their customers?”To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace....
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'Media companies...
The Medium
google
ai
Member Mailing: The Medium Is a Firehose
By
Andrew A. Rosen
· May 11, 2023 11:29 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "Media companies have millions of consumer credit cards on file. What are they building for their customers?"PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read stories or...
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "Media companies have...
By
Andrew A. Rosen
· May 8, 2023 5:00 AM PDT
The Medium
google
entertainment
Monday AM Briefing: Writers, Franchise Fatigue & YouTube's NewFronts
By
Andrew A. Rosen
· May 8, 2023 5:00 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'premium content' is being redefined by creators, tech companies and 10 million emerging advertisers."To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read...
In Q2 2023, PARQOR will be focusing on three trends. This essay covers "'premium content' is...
The Medium
amazon
apple
Member Mailing: "It's about the free money... and it's about the free money"
By
Andrew A. Rosen
· May 4, 2023 11:13 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay covers all three trends.To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read stories or market developments are not always obvious from press reports or research...
In Q2 2023, PARQOR will be focusing on three trends. This essay covers all three trends.To...
The Medium
entertainment
media/telecom
Monday AM Briefing: FASTs Have A Good Story, But...
By
Andrew A. Rosen
· May 1, 2023 5:00 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "The definition of scarcity is continuously evolving away from linear and towards walled gardens."To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read...
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "The definition...
The Medium
entertainment
media/telecom
Member Mailing: Comcast's Future Looks More Xumo Than Peacock
By
Andrew A. Rosen
· April 27, 2023 10:30 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "Media companies have millions of consumer credit cards on file. What are they building for their customers?"To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace....
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "Media companies...
By
Andrew A. Rosen
· April 24, 2023 5:00 AM PDT
The Medium
entertainment
media/telecom
Monday AM Briefing: "Everything Is Amazing Right Now & Nobody's Happy"
By
Andrew A. Rosen
· April 24, 2023 5:00 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on all three.To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read stories or market developments are not always obvious from press reports or research...
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on all three.To...
The Medium
google
entertainment
Member Mailing: Netflix's & YouTube's Niche Futures
By
Andrew A. Rosen
· April 20, 2023 10:30 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "'Premium content' is being redefined by creators, tech companies and 10 million emerging advertisers".To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read...
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "'Premium...
The Medium
entertainment
media/telecom
Monday AM Briefing: The Max Paradox
By
Andrew A. Rosen
· April 17, 2023 5:00 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "Media companies have millions of consumer credit cards on file. What are they building for their customers?"To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace....
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "Media companies...
The Medium
entertainment
media/telecom
Member Mailing: Warner Bros. Discovery Bets "Bigger Is Better"
By
Andrew A. Rosen
· April 13, 2023 9:05 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "Media companies have millions of consumer credit cards on file. What are they building for their customers?"To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace....
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "Media companies...
Monday AM Briefing: Bigger won't be better at 2023 Upfronts
By
Andrew A. Rosen
· April 10, 2023 5:00 AM PDT
The Medium
entertainment
media/telecom
Monday AM Briefing: Bigger won't be better at 2023 Upfronts
By
Andrew A. Rosen
· April 10, 2023 5:00 AM PDT
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "The definition of scarcity is continuously evolving away from linear and towards walled gardens."To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read...
In Q2 2023, PARQOR will be focusing on three trends. This essay focuses on "The definition...
The Medium
entertainment
media/telecom
Member Mailing: PARQOR's Three Key Trends for Q2 2023
By
Andrew A. Rosen
· April 6, 2023 9:05 AM PDT
This newsletter offers a brief recap of Q1 2023 mailings and will lay out three key trends I will focus on in Q2 2023.To remind you, PARQOR identifies a few key trends each fiscal quarter that reveal the most important tensions and seismic shifts in the media marketplace. Must-read stories or market developments are not always obvious from press...
This newsletter offers a brief recap of Q1 2023 mailings and will lay out three key trends I will...
The Medium
entertainment
media/telecom
Monday AM Briefing: WWE, Peacock & Bundles
By
Andrew A. Rosen
· April 3, 2023 5:00 AM PDT
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts underway in the media business. Through in-depth analysis from a network of senior media and tech leaders, Andrew Rosen cuts through what's happening, highlights what it means and suggests where you should go next. In Q1 2023, PARQOR will...
PARQOR is the handbook every media and technology executive needs to navigate the seismic shifts...
The Medium
entertainment
media/telecom
Member Mailing: Subsidies In a Streaming World
By
Andrew A. Rosen
· March 30, 2023 11:00 AM PDT
In Q1 2023, PARQOR will be focusing on four trends. This essay focuses on "The definition of scarcity is continuously evolving away from linear. What happens next?"One day, a media historian will look back on the streaming era and notice that two of the most notable legacy media failures in 2022 were innovations subsidized by Charles...
In Q1 2023, PARQOR will be focusing on four trends. This essay focuses on "The...
Monday AM Briefing: What Will Apple TV+'s $1 Billion Accomplish in Hollywood?
By
Andrew A. Rosen
· March 27, 2023 3:30 AM PDT
The Medium
apple
entertainment
Monday AM Briefing: What Will Apple TV+'s $1 Billion Accomplish in Hollywood?
By
Andrew A. Rosen
· March 27, 2023 3:30 AM PDT
In Q1 2023, PARQOR will be focusing on four trends. This essay focuses on "The definition of scarcity is continuously evolving away from linear. What happens next?"Two weeks ago I wrote about how Apple’s $6 billion spend on original TV series and films seems like a protective subsidy for Hollywood. Last week an old story about Apple...
In Q1 2023, PARQOR will be focusing on four trends. This essay focuses on "The...
1
2
3
4
5
…
Next ›
Last »