I was fascinated by the reaction to last week’s announcement that Disney CEO Bob Chapek had fired Peter Rice, its chairman of entertainment and programming. If there was a common theme to the collective reaction, it’s that Chapek had done something wrong at a time when he can seem to do no right.
I don’t know if anyone outside the walls of Disney has enough information to determine whether that decision is “wrong” or “right”. Moreover, the reality is we may not know the impact of that decision for a long time.
I think the better questions to ask are, first, how much does the firing of Peter Rice reflect Chapek solving for the limits of Iger’s post-BAMTech vision for Disney? And, second, how much does it reflect the weaknesses of Chapek building out his own “One Disney” vision?
Bob Iger wrote about his 2017 reorganization of Disney after acquiring 21st Century Fox in his autobiography, "The Ride of A Lifetime":
We would have three content groups movies (Walt Disney Animation, Disney Studios, Pixar, Marvel Lucasfilm, Twentieth Century Fox, Fox 2000, Fox ...